When using a search engine (such as Google.com), you
probably see a blurb of text underneath your search results that helps you
decide whether or not that’s the site you want. For example: This is what
appears when you search for “Blogger.”
The descriptive line of text that appears under the link is
the search description.
If you don't specify a search description for your blog,
search engines will establish one for you based on your blog’s content.
To create your own search description, just go to Settings
| Search Preferences and click Edit next to "Description"
to reveal a text field. Select Yes, write in your text, and click save
changes.
A few examples of blog search descriptions:
- “A blog about social networking and web design.”
- “A journal of my year in Paris.”
- “Healthy southern-style cooking.”
Enabling this feature will display a “Search Description”
option in the Post Settings panel that allows you to enter a search description
for individual posts.
For more background on SEO, read through this article in the
Webmasters Help Center, and be sure check out their SEO Starter Guide (pdf).
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