When you click Link in the Post Editor toolbar to
hyperlink text, you’ll notice a new option about adding a rel=’nofollow’
attribute. Checking this box means that you don’t want this link to be
considered when web crawlers are searching for information they’ll use to index
your page.
You might want to check this box if you don’t fully trust
the content you’re linking to, the link is a paid link, or simply to
deprioritize this link so that web crawlers can focus on your blog’s other
content. Remember that web crawlers look through the information on your blog
to determine your search rankings, so deciding what information they consider
affects how people find your blog.
Read more about the rel='nofollow'
attribute in the Google Webmaster’s Help Center.
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